Wednesday, January 27, 2010

Wintercity Festival Ads 2010 : Part two




Wednedsday January 26th, 2010 .



At Einstein's bar near the washroom, I saw a poster with the Wintercity logo on the bottom left-hand corner.



On my way home, on the subway I saw a poster for the family day carnival which had winter festival connotations. Still no wintercity festival posters on the subway!


I spotted another bus shelter ad on Morningside and Lawrence.



Mr.Hunt told me told to follow the money relating that statement to our case study, we should focus on the RBCs contriubutions to the wintercity festival. Good questions include how much money the RBC is donating and what type of image does the RBC result from sponsoring such events. Who benefits from the event? Possible answers would be the restuarants would benefit, RBC gets publicity and Torontonians get a winter festival.

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