So I've personally never heard of the Wintercity Festival or Winterlicious. I've heard of Summerlicious from a friend, but have never attended it. The first time i heard of the Wintercity Festival was when Camilla introduced it as an idea for the group to perform a case study on it.
I assumed that i never heard of the event because it was not advertised to my demographic...being a student. So i figured it would be interesting to attent these events to observe and report what the majority of the demographic is.
I live in scarborough, never seen any ads for it in Scarborough. I read the newspaper occasionally, never saw any ads in there either. I travel down town by bus and subway frequently, still never saw any ads.
Randomly, i was in the west end. Specifically Weston Rd. & Bushy Ave. and i actually saw the first ad i seen for the Wintercity Festival inside the bus shelter.
The first time i saw the Wintercity Festival logo on the city of toronto website, me and my group agreed it could be better. However, now seeing the logo/ graphic blown up, i realized that its not just a simple snowflake...the snowflake is actually composed of performers, and the Winterlicious logo is also incorperated into it. The details make a big difference!!
apparently the Wintercity Festival Ads have also been spotted at Don Mills station.
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