Corporate Sponsorship

So we narrowed down our case study question to...

"Does corporate sponsorship have any impact on the overall communication success of Toronto events, more specifically, Wintercity 2010?"

So while reading the Toronto Star today i noticed an article in the business section concerning corporate sponsorship. This article is not related to Toronto...but it made me realize the impact of corporate sponsorship.

LeBron James has just added McDonald's to hist list of corporate sponsors which inclue, Nike Inc., Statefarm Insurance, and Coca Cola.

Celebrities get sponsored, or endorsed all the time, musicians, athletes, etc. Also Vancouver 2010 Olympic sponsorship is also very interesting.

So Linking this back to my case study. Toronto events seem to be sponsored by banks. Further research will clarify this assumption.

Nuit Blanche was sponsored by Scotia Bank
Wintercity Festival is sponsored by RBC

It could be interesting to create a list of various Toronto events, and the corporations that sponsor them. The next question would be, the effect the sponsorship has on corporations and events.

The formula seems to be: Lebron+McDonalds=$$$
McDonalds earns Lebron fans
LeBron fans remember McDonalds
*Both get more publicity
**Unless your Tiger Woods and you get bad publicity??
***Tigers still got Nike lol! Kobe also has Nike!

Toronto has...