At pacific mall, I noticed an attractive store front. It used white text on top of a glossy back background with many pink fluorencent lights on the window. On the left of the text, there was a logo made of a heart composed of a magenta pink outline with a red fill and a B centered in the middle with a hand rendered script font. The text centered in the middle of the store front read Babe Collection. The word Babe is tightly kerned. The font used is Peignot Std Bold and originating from France. The overall apppearance of the store front connotes flirty, feminine, fashionable aesthetics. the store front reminds me of a stag shop, nudie store or a gentleman's club. The use of the word "Collection" reminds me of the Victoria's secret collection of any other lingerie collection.
The appearance of the store front is decivieing because in actuality , the store sells phone accesories, purses, home decorations, bags, umbrellas, hats and pillows etc. The demographic that the store is attracting is females. This is a classic depiction of the phrase "sex sells". The design is successful in the fact that it connotes sexyness whithout showing a female figure. The store attracts alot of attention .
This is one choice for my reading everyday typography selection.
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