January 28, 2010
Julie, Camilla, and I narrowed down our Case Study project to focus on "Corporate Sponsorship for Toronto events" and its affect on both corporations as well as participants of the events.
Our intention is to prove that corporate sponsorship is beneficial to the community, corporations, and participants. If more companies provided sponsorship, the city would have more festivals.
In addition to creating a focus for our case study, we also created a 2 questionnaires for both participants and corporates.
Questions for Participants:
1. Where did you hear about the event from?
2. Do you know who sponsored this event
3. How did you feel about this event? Good or bad?
4. Does corporate sponsorship have an impact in the success of Toronto events?
5. Which of the following events have you attended? Nuit Blanche, Wintercity Festival, Summerlicious, Taste of Danforth, Chinese Lantern Festival, Caribanna, Gay-Pride
6. How would you improve the communication of this event?
Questions for Corporate Sponsors:
1. How many public events does your organizations sponsor?
2. Do you have a budget for corporate sponsorship?
3. How do you feel that your organizations benefits from this sponsorship?
4. How do you feel the community benefits from this sponsorship?
5. Did you give designers boundaries concerning how your organization was branded for this event?
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