Research Methodologies 2: Case Study Group Contribution

WINSON TSAI 2263763

RESEARCH METHODOLOGIES 2

GROUP CONTRIBUTION

As a group we decided that every member will participate in field research, as well as the presentation aspects of this assignment. My specific assigned role to the group is being the note taker. My task is to be present at every group meeting and to record all ideas, information discussed, and post it on my blog, so that other group members can access the information easily.
I have conducted extensive filed research for the Wintercity Festival 2010. I began my field research by taking photos of the various advertisements for the event around the city. I didn’t find too many, however I found a few bus shelter ads, and 2 newspaper ads. The second part of my field research was to attend the event on Jan.29th in order to experience it. While at the event I observed and recorded notes concerning the event. In addition I also captured 98 RAW photos and edited them down to 84 high-resolution photographs. I then uploaded the photographs to a flickr account , which will be accessible to all my group members. These photos can be used in the report, final documentation, and presentation of our case study. Furthermore I also conducted roughly 20 taped interview while attending the event. Most of the interviews I conducted were group interviews. However I interviewed one designer, and one representative from the RBC. In exchange for some of the photos I have taken that night they both agreed to participate in further interviews if necessary. The data I collected will be interpreted and organized by the data interpreter of the group.
After further inquiry with my group, we will design 2 more questionnaires specifically directed to the RBC representative, and the designer that worked with them.