Wintercity Festival 2010

So i attended the Wintercity Festival @ Nathan Phillip Square last night.

I made notes of the event which will be included in the blog entry.
I captured 98 RAW photos that need to be edited before i can publish them.
I conducted roughly 20 interview. Most of them were group interviews, couples. Amonst the interviews are 1 interveiw with an RBC representative, and a designer.

Luckily i met a designer that works for various RBC campaigns, and my interview with him went off tangent. Should be fun for the data interpreter in my group to record everything and turn it into concrete info for our case study. So i got his contact info, in exchange for some of the photos i took of the event, he will participate in further interview when the questionnaire designer in our group designs specific questions to ask him.

The RBC also sponsors the 2010 Olympics. Now i know.

I also interviewed the contact from the RBC that worked directly with the designer to design the RBC 2010 olympic sponsor campaign. this is not directly related to Wintercity Festival. However it deals with RBC sponsorship. I can also get her contact from the designer for further questions.

From what i remember,
Everyone supports corporate sponsorship
Some people think there should be more corporate sponsorship
Most people agree there should be more advertising.
Few people saw the bus ads, most people heard about it from City TV channel 24. No one noticed the newspaper ads.

**RBC provided a warming station at the wintercity which was where many people gathered when performances were not occuring.

So here are my notes. I will filter through those for concrete information later as well:

Food is provided $5 for peameal bacon
Warming station looks like an inflatable igloo.
Provided by RBC Public firepits provided Middle of the NFsquare is chinese lanterns.
In the center of the lanterns is a giant lantern filled with riddles. A chinese tradition.
Spnsors metioned by MC Warming station is warm.
Many people gathered in igloo.
Couches provided.
2 signs with RBC olympic sponsorship facts.
wall for public to to leave a msg for candaian athletes.
Tv shows random footage of RBC supporting team canada.
Purpose of this station is to warm people and provide info about rbc sponsorship.
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