Headline: Toronto's Wintercity Festival 2010
Subheadline: Research Methodologies Project 1: Group Case Study
Group Members: Winson, Arezoo, Julie, Camilla, Lucian
Intro:
Toronto's Wintercity Festival has a 7 yr history.
Accompanied by Toronto's Winterlicious event with an 8 yr history.
Our group will be attending the various events offered by the Wintercity Festival.
Wintercity Festival Highlights:
WOW-series events @ Nathan Phillip Square
Warm-Up series events @ Nathan Philllip Square
Winterlicious events @ participating restaurants
We will conduct field research at the various events to gain insight on how many people attend the Wintercity Festival, what the main demographic of the event is, and to participate in the event in order to personally experience the festival.
Our intention is to make the public more aware of the festival.
*We have all lived in Toronto and have never even heard of the festival, possibly due to demographics...
Our main questions of inquiry concerns:
How to improve the Toronto Wintercity Festival?
Who attends this event?
How to make the public more aware of this event?
How to get more restaurants to participate in this event?
Possible Solutions include:
Turning Nathan Phillip Square into a giant advertisement for the event
Placing advertisements around Nathan Phillip Square to create dialogue about the festival
Placing advertisements/ poster in the storefronts of participating restaurants...etc...
I like...lol...o there is a little problem i just saw lucian I dont think he is happy about the fact that we decided b4 telling him and now im going to meet up with him again at around 4 and see what he has in mind we might have to put a hold on it
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