Saturday, January 30, 2010

Research Methodologies 2: Case Study Group Contribution

WINSON TSAI 2263763

RESEARCH METHODOLOGIES 2

GROUP CONTRIBUTION

As a group we decided that every member will participate in field research, as well as the presentation aspects of this assignment. My specific assigned role to the group is being the note taker. My task is to be present at every group meeting and to record all ideas, information discussed, and post it on my blog, so that other group members can access the information easily.
I have conducted extensive filed research for the Wintercity Festival 2010. I began my field research by taking photos of the various advertisements for the event around the city. I didn’t find too many, however I found a few bus shelter ads, and 2 newspaper ads. The second part of my field research was to attend the event on Jan.29th in order to experience it. While at the event I observed and recorded notes concerning the event. In addition I also captured 98 RAW photos and edited them down to 84 high-resolution photographs. I then uploaded the photographs to a flickr account , which will be accessible to all my group members. These photos can be used in the report, final documentation, and presentation of our case study. Furthermore I also conducted roughly 20 taped interview while attending the event. Most of the interviews I conducted were group interviews. However I interviewed one designer, and one representative from the RBC. In exchange for some of the photos I have taken that night they both agreed to participate in further interviews if necessary. The data I collected will be interpreted and organized by the data interpreter of the group.
After further inquiry with my group, we will design 2 more questionnaires specifically directed to the RBC representative, and the designer that worked with them.

Wintercity Festival 2010











So i attended the Wintercity Festival @ Nathan Phillip Square last night.

I made notes of the event which will be included in the blog entry.
I captured 98 RAW photos that need to be edited before i can publish them.
I conducted roughly 20 interview. Most of them were group interviews, couples. Amonst the interviews are 1 interveiw with an RBC representative, and a designer.

Luckily i met a designer that works for various RBC campaigns, and my interview with him went off tangent. Should be fun for the data interpreter in my group to record everything and turn it into concrete info for our case study. So i got his contact info, in exchange for some of the photos i took of the event, he will participate in further interview when the questionnaire designer in our group designs specific questions to ask him.

The RBC also sponsors the 2010 Olympics. Now i know.

I also interviewed the contact from the RBC that worked directly with the designer to design the RBC 2010 olympic sponsor campaign. this is not directly related to Wintercity Festival. However it deals with RBC sponsorship. I can also get her contact from the designer for further questions.

From what i remember,
Everyone supports corporate sponsorship
Some people think there should be more corporate sponsorship
Most people agree there should be more advertising.
Few people saw the bus ads, most people heard about it from City TV channel 24. No one noticed the newspaper ads.

**RBC provided a warming station at the wintercity which was where many people gathered when performances were not occuring.

So here are my notes. I will filter through those for concrete information later as well:

Food is provided $5 for peameal bacon
Warming station looks like an inflatable igloo.
Provided by RBC
Public firepits provided Middle of the NFsquare is chinese lanterns.
In the center of the lanterns is a giant lantern filled with riddles. A chinese tradition.

Spnsors metioned by MC
Warming station is warm.
Many people gathered in igloo.
Couches provided.

2 signs with RBC olympic sponsorship facts.
wall for public to to leave a msg for candaian athletes.
Tv shows random footage of RBC supporting team canada.

Purpose of this station is to warm people and provide info about rbc sponsorship.
*Sent on the TELUS Mobility network with BlackBerry

Wintercity Festival 2010: Ads pt.3


So i found more wintercity ads in the newspapers.

They are 5" x 10" inch ads. Relatively small compared to the normal full sized RBC newspaper ads.

I found one in the Friday January 29th Metro.
Also another in the Saturday January 30th Toronto Star LIVING section. Which is the last section in the paper.

This is very surprising since i found out that the Toronto Star is sponsoring the event.
They couldn't even sponsor a full page ad for this event. Or at least a few more ads in the weekly papers.

However the ad is there. Just harder to find.

Friday, January 29, 2010

Corporate Sponsorship


So we narrowed down our case study question to...

"Does corporate sponsorship have any impact on the overall communication success of Toronto events, more specifically, Wintercity 2010?"

So while reading the Toronto Star today i noticed an article in the business section concerning corporate sponsorship. This article is not related to Toronto...but it made me realize the impact of corporate sponsorship.

LeBron James has just added McDonald's to hist list of corporate sponsors which inclue, Nike Inc., Statefarm Insurance, and Coca Cola.

Celebrities get sponsored, or endorsed all the time, musicians, athletes, etc. Also Vancouver 2010 Olympic sponsorship is also very interesting.

So Linking this back to my case study. Toronto events seem to be sponsored by banks. Further research will clarify this assumption.

Nuit Blanche was sponsored by Scotia Bank
Wintercity Festival is sponsored by RBC

It could be interesting to create a list of various Toronto events, and the corporations that sponsor them. The next question would be, the effect the sponsorship has on corporations and events.

The formula seems to be: Lebron+McDonalds=$$$
McDonalds earns Lebron fans
LeBron fans remember McDonalds
*Both get more publicity
**Unless your Tiger Woods and you get bad publicity??
***Tigers still got Nike lol! Kobe also has Nike!

Toronto has...

Thursday, January 28, 2010

Research Methodologies 2: Case Study Interview Questionaire

January 28, 2010

Julie, Camilla, and I narrowed down our Case Study project to focus on "Corporate Sponsorship for Toronto events" and its affect on both corporations as well as participants of the events.

Our intention is to prove that corporate sponsorship is beneficial to the community, corporations, and participants. If more companies provided sponsorship, the city would have more festivals.

In addition to creating a focus for our case study, we also created a 2 questionnaires for both participants and corporates.

Questions for Participants:

1. Where did you hear about the event from?
2. Do you know who sponsored this event
3. How did you feel about this event? Good or bad?
4. Does corporate sponsorship have an impact in the success of Toronto events?
5. Which of the following events have you attended? Nuit Blanche, Wintercity Festival, Summerlicious, Taste of Danforth, Chinese Lantern Festival, Caribanna, Gay-Pride
6. How would you improve the communication of this event?

Questions for Corporate Sponsors:

1. How many public events does your organizations sponsor?
2. Do you have a budget for corporate sponsorship?
3. How do you feel that your organizations benefits from this sponsorship?
4. How do you feel the community benefits from this sponsorship?
5. Did you give designers boundaries concerning how your organization was branded for this event?

Wednesday, January 27, 2010

Reading Everyday Typography 1




At pacific mall, I noticed an attractive store front. It used white text on top of a glossy back background with many pink fluorencent lights on the window. On the left of the text, there was a logo made of a heart composed of a magenta pink outline with a red fill and a B centered in the middle with a hand rendered script font. The text centered in the middle of the store front read Babe Collection. The word Babe is tightly kerned. The font used is Peignot Std Bold and originating from France. The overall apppearance of the store front connotes flirty, feminine, fashionable aesthetics. the store front reminds me of a stag shop, nudie store or a gentleman's club. The use of the word "Collection" reminds me of the Victoria's secret collection of any other lingerie collection.



The appearance of the store front is decivieing because in actuality , the store sells phone accesories, purses, home decorations, bags, umbrellas, hats and pillows etc. The demographic that the store is attracting is females. This is a classic depiction of the phrase "sex sells". The design is successful in the fact that it connotes sexyness whithout showing a female figure. The store attracts alot of attention .



This is one choice for my reading everyday typography selection.


Wintercity Festival Ads 2010 : Part two




Wednedsday January 26th, 2010 .



At Einstein's bar near the washroom, I saw a poster with the Wintercity logo on the bottom left-hand corner.



On my way home, on the subway I saw a poster for the family day carnival which had winter festival connotations. Still no wintercity festival posters on the subway!


I spotted another bus shelter ad on Morningside and Lawrence.



Mr.Hunt told me told to follow the money relating that statement to our case study, we should focus on the RBCs contriubutions to the wintercity festival. Good questions include how much money the RBC is donating and what type of image does the RBC result from sponsoring such events. Who benefits from the event? Possible answers would be the restuarants would benefit, RBC gets publicity and Torontonians get a winter festival.

Monday, January 25, 2010

Reading 2: Notes

Investigating Design: A Review of Forty Years of Design Research
Nigan Bayazit

What is Design Research ?

Design research is systematic inquiry

1: Design research is concerned with the physical embodiment of man-made things, how these things perform their jobs, and ho they work
2: Design research is concerned with construction as a human activity, hw designs work, how they think, and how they carry out design activity.
3: Design research is concerned with what is achieved at the end of a purposeful design activity, how an artificial thing appears, and what it means.
4: Design research is concerned with the embodiment of configurations.
5: Design research is systematic search and acquisition of knowledge related to design activity.

The objectives of design research are the study, research and investigation of the artificial

All design research reports are related to the history or past

Each research report has to prove its roots in the past

The roots of design research are found within the Bauhaus, which was established as the methodological foundation for design education

Develop a “design science” that would obtain maximum human advantage from a minimal use of energy and materials

Due to technological developments and the implications of mass production, interest had to be shifted from the hardware and form to the consideration of human needs

First Generation Design Methods

“Systematic design methods”

Everyone was systematizing his or her own approach to design, and externalizing it as design method

Incorporating scientific techniques and knowledge into the design process.

They were attempting to work out the rational criteria of decision making, and trying to optimize the decisions.

Confrontation

Behaviorists, representing a mechanized, quantified view of design.

Existentialist/phenomenologist (formerly Marxist) concerned , above all “ with the humanness”

Provide a format for researchers to present their current work for evaluation from their peers.

To encourage dialogue between the researchers and the practitioners who are interesting in the application of this work.

Researcher & Practitioner

Studies related to planning methods

The consequences of the illegitimate simplifications of the first generation design techniques

Second- Generation Design Methods

Finding appropriate solutions was very difficult and each solution to a problem created new problems to be solved

The first generation design methods were formulated and applied by scientists and designers

Were identified by them during the design process, which caused rigidity in design decisions and unexpected failures

Argumentative method

Problem identification methods

User involvement in design decisions and the identification of their objectives were the main characteristics of the second-generation methods

The success of the participatory design process depended on the designer’s awareness of user values

Development of Scientific Research in Design

Throughout the 1920s, industrial fatigue research became the most important subject

Increasing the efficiency

Cybernetics influenced many design methodologists

Began to develop research methods for the artificial

Profession-based theories, user-based theories, user-profession-based theories

Building appearance & Dealing with profession

New generation of systematic design methods

Developing a science of engineering design and the establishing design as an accepted field of engineering research

Close relationship between design research and the development in the IT field, especially in cognitive sciences and “ artificial intelligence” ( AI) and expert systems.

Designing behaviors of expert designers

Relationship between practice and research in design

Conclusion

Articles and book chapters concerning state-of-the-art reviews, the history of the discipline, or original conference proceedings and other documents were used in this paper

Design research & its relevance to design methodology & scientific research

Most design research studies were made in architecture

Future studies in various design disciplines including: engineering, psychology , social psychology, management , economies, semantics, and ergonomics


Method Designing : the Paradox of Modern Design Education
Jessica Helfand

Draw on emotions to achieve a true understanding of a character

Ultimately reveal the degree to which a character could be a hugely complex human being with feelings, emotions and often-conflicting desires.

There are always expectations to the rule, deviations from the principal learning curve

How do you teach discipline and promote invention?

Achieving honesty increases chances in engaging your audience as a result.

Self-aware, idiosyncratic abstraction that seems to lie at the core of the theoretical process

The part that amplifies personal memory and replays it as objective truth.

In an effort to produce designers who can think for themselves, we ask our students to identify a method which becomes evident through the work that they produce

The richness of their sources testifies to an ability to engage a large universe, and their work benefits

In being true to ourselves, we distance ourselves from a more universal truth

Authenticity

“Love the art in yourself, not yourself in the art.”

To better understand our selves as authors requires a certain amount of self-reflection,

Self-knowledge cannot be a method. It is simply a motive


The Problem: The Heart of the Research Process
Leedy & Ormrod

The statement of the problem must first be expressed with the utmost precision

Then divided into more manageable sub-problems

Finding Research Projects

Problems for research are everywhere

Research intimately related to the ever-expanding and exploding universe of knowledge

Some research projects are intended to enhance basic knowledge

Such projects, which can advance human beings’ theoretical conceptualizations about a particular topic, are known as basic research

Address issues that have immediate relevance

Such projects, which can inform human decision making about practical problems, are known as applied research

Basic research and applied research

Wintercity Festival 2010: Ads




So I've personally never heard of the Wintercity Festival or Winterlicious. I've heard of Summerlicious from a friend, but have never attended it. The first time i heard of the Wintercity Festival was when Camilla introduced it as an idea for the group to perform a case study on it.

I assumed that i never heard of the event because it was not advertised to my demographic...being a student. So i figured it would be interesting to attent these events to observe and report what the majority of the demographic is.

I live in scarborough, never seen any ads for it in Scarborough. I read the newspaper occasionally, never saw any ads in there either. I travel down town by bus and subway frequently, still never saw any ads.

Randomly, i was in the west end. Specifically Weston Rd. & Bushy Ave. and i actually saw the first ad i seen for the Wintercity Festival inside the bus shelter.

The first time i saw the Wintercity Festival logo on the city of toronto website, me and my group agreed it could be better. However, now seeing the logo/ graphic blown up, i realized that its not just a simple snowflake...the snowflake is actually composed of performers, and the Winterlicious logo is also incorperated into it. The details make a big difference!!

Wintercity Festival 2010: Field Research Schedual






Friday, January 29, 2010

5:30-9:30pm @ Nathan Phillip Square
Events: Time Is, Fire Installations/Performances, Choreographed Fire Performances

Sunday, February 7, 2010

11:00-1:00pm @ Toula Restaurant for Winterlicious Lunch
4:00-8:00pm @ Nathan Phillip Square
Events: Mythical Ice

Toronto Wintercity Festival 2010: Presentation Notes



Headline: Toronto's Wintercity Festival 2010
Subheadline: Research Methodologies Project 1: Group Case Study

Group Members: Winson, Arezoo, Julie, Camilla, Lucian

Intro:
Toronto's Wintercity Festival has a 7 yr history.
Accompanied by Toronto's Winterlicious event with an 8 yr history.

Our group will be attending the various events offered by the Wintercity Festival.

Wintercity Festival Highlights:
WOW-series events @ Nathan Phillip Square
Warm-Up series events @ Nathan Philllip Square
Winterlicious events @ participating restaurants

We will conduct field research at the various events to gain insight on how many people attend the Wintercity Festival, what the main demographic of the event is, and to participate in the event in order to personally experience the festival.

Our intention is to make the public more aware of the festival.
*We have all lived in Toronto and have never even heard of the festival, possibly due to demographics...

Our main questions of inquiry concerns:
How to improve the Toronto Wintercity Festival?
Who attends this event?
How to make the public more aware of this event?
How to get more restaurants to participate in this event?

Possible Solutions include:
Turning Nathan Phillip Square into a giant advertisement for the event
Placing advertisements around Nathan Phillip Square to create dialogue about the festival
Placing advertisements/ poster in the storefronts of participating restaurants...etc...

PROJECT 1: GROUP CASE STUDY

Thursday, January 21, 2010

Arezoo, Julia, Camilla and I had our first group meeting on the 6th floor @ OCAD
Together we generated concepts for the Case study.

Ideation Results:
1. An analysis of the publication and distribution of Toronto newspapers
2. An analysis of Toronto traffic control systems, and how to improve them.
(Traffic control, parking issues downtown)
3. An analysis of Toronto's garbage disposal system, and how to improve it.
(Including the placement of various garbage cans)
4. Re-Designing the city of Toronto website. www.toronto.ca
(We agreed that the city of Toronto website was poor in navigation etc. The Nuit Blanche website was better...)
5. An improvement of the Toronto Wintercity Festival 2010
(Improve advertising, website and dissemination of the event)

We agreed to perform a case study on the Toronto Wintercity Festival 2010.

We divided task amongst our group:
Project Coordinator: Julie
Field Research: Everyone
Presentations: Everyone
Data Interpreter: Lucian
Interviewer: Camilla
Note Taker: Winson
Secretary: Arezoo

Monday, January 18, 2010

Reading 1: Notes

What is research?
By: Leedy/ormrod

Knowledge is incomplete
Problems are waiting to be solved
Always seek answers

1. Research originates with a question or problem.
2. Research requires clear articulation of a goal.
3. Research requires a specific plan for proceeding.
4. Research usually divides the problem into more manageable subproblems.
5. Research is guided by the specific. Research problem, question, or hypothesis.
6. Research excepts certain critical assumptions.
7. Research requires the collection and interpretation of data in an attempt to resolve the inital problem.
8. Research is, by nature, cyclical or, more exactly, helical.

The landscape of graphic design education
By: Meredith davis

Concepts are more important than the application of practise

Students with backgrounds in other subjects offer perspective on audiences for context of design

Theory vs. Software...

Knowledge based graphic design is relational and dynamic

Anticipate change and take responsibility for method of change...

Healthy professions transform themselves

Graphic design education is to prepare future practitioners to anticipate and manage change

Audience and context are as important as the design itself

Research agenda...engage audience as co-creators....provide research informing others...

Consider the mentoring of future administrators

Graphic design education as a liberal art: design and knowledge in the university and the "real world"
By: Gunnar swanson

Consider graphic design as a liberal art

Liberal arts are: not mechanical, not utilitarian, would not restrict the mind, studied for intrinsic value.

Current liberal arts: grammar, logic, rhetoric, arithmetic, geometry, music, and astronomy

University's provide life training to make more intelligent productive members of society

Graphic design education is vocational training

Create adaptable students

Design should be about meaning and the creation of meaning

Graphic design is about persuasion

Design as a liberal arts vs. Design + liberal arts...

Interior design students should also study marriage & family, sociology, etc...

Other fields can provide basic consideration for design issues

Most professional education begins with general knowledge concluding with specialization

Does design offer anything besides a job?

Design bridges fields as diverse as engineering, marketing, education, & psycology

Testing

Testing 123