TATTOO AD CAMPAIGNS

Tattoos have different meanings and implications for different people. For some, it is a way of beautifying the body, for some it is a modification ritual. Some tribes in the Amazon consider tattoos as prints to instill fear in other tribes. Some tribes liken the human skin to a canvas and paint on it to impress the gods. Now, we have a new meaning to add to those old values. People have started using tattoos for ad campaigns for smartphones. Is this totally a new trend? Has this trend resulted in selling more smartphones? Read on to know.

The Internet is a platform where people can become famous if they can do very strange things willingly or by accident. Remember how the iPhone factory girl became so famous after her accidental photo was revealed to the iPhone community? That was accidental fame. A man who got Zune logo tattooed on his arm became famous overnight and also made news when he ditched his Zune for the iPhone. He used his arm to campaign for Zune and iPhone to attain a celebrity status. That was an innovative and a successful ad campaign and something that was strange then.

Back in November, 2008 RIM launched a contest asking “What would you do for a BlackBerry Storm?” A man who tattooed the BlackBerry on his leg won the contest. That was the most effective ad campaign for the BlackBerry Storm. However, the campaign could not make much turnover in terms of sales for RIM. Rumors has it that the tattooist refused to tattoo the same person when requested to tattoo “iPhone sucks.” The tattooist turned out to be an iPhone fan.

It was never strange seeing people with Nokia tattoos on their arms in the street few years back. The logos of Zune and BlackBerry were the next famous tattoos sighted. Apple logo tattoos ruled the later part of 2007 and the whole of 2008. The iPhone still rules in terms of tattoos and sales.

2009 brings in a new smartphone tattoo. Natalie has started a tattoo campaign for the android. Did she do it for fame, for money or simply for the love of Android is not known though?

Tattoo ads thus directly reflect the booming sales status and popularity of smartphones. Tattoo ad campaigns has become as effective as any other known ad campaigns. Human skin has become a very effective platform of advertisement!

http://www.iphonefootprint.com/2009/01/tattoo-ad-campaigns-for-nokia-blackberry-android-zune-and-iphone/